Classics Not Basics

Rueneau is a Canadian clothing brand designed and manufactured in Toronto. We make Elevated Classics. We believe in simplicity and effotlessness. We design our styles to be flattering, stylish and comfortable. Classic pieces are fundamental to every wardrobe.

"A classic never goes out of style"

The Merino Tank

Made with merino wool and bamboo. Our racerback tank top offers the... 

The Merino Tank

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Our Story

Like many great brands, Rueneau was created out of a need. We searched every place, everywhere for a 100% cotton T-shirt that was flattering and cut just right... but none existed... unless we were willing to pay hundreds of dollars... -we weren’t!

So we designed our own!

  • What Matters

    Clothing that is wearable.

    Clothing that is small-run and locally made. Clothing made with beautiful, quality fabrics. Styles that offer versitility and can be worn over and over again. We make Classics that are comfortable and easy to wear and always allow you to feel stylish and ready.

  • Rueneau Style

    We love it all!

    Classics go with everything and that’s why we love them. A classic ads cool and relaxed to any outf it. Dress them up or dress them down. We love a tee with trousers, we love a tee with a leather skirt, we even love a tee for bed, but we are always and forever in blue jeans.

  • Buy Local

    Small-scale, locally owned businesses create communities that are more prosperous, connected, and generally better-off across a wide range of metrics. When we buy from independent, locally owned businesses, rather than national chains, a significantly greater portion of our money is then cycled back through our local economy, ultimately strengthening the base of our whole community.

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  • Fabrics

    Fabric drives every decsion we make at Rueneau. We source best-quality natural frabics from Canada and beyond. We seek out natural fabrics that ensure a gorgeous fit, feel and drape.

  • Fit

    Fit. Is. Everything.

    We work through various iterations of our styles in our technical design process to ensure our clothing is always polished, flattering and wearable.

  • Design

    Our styles offer details that are versitile or are designed in a way to feature somthing functional, unique and wearable.

  • Local

    Toronto Proud!

    We are proud and greatful to support and be supported by the best local talent in technical design and manufacturing. Our team is made up of stellar women who bring lifetimes of skill and knowhow to our brand.